Framework
Hold the Product
Experience your product as a customer before you market it.
How it works
- 1Buy and receive your own product as a customer, early.
- 2Notice what moment makes you feel something.
- 3Rebuild your marketing around that outcome, even if your best tech sits behind it.
Hear it on the podcast
The Humane AI Playbook for Founders Building Consumer AIListen to the episodeMore from this episode
The Humane AI Incentive TestBuild for connection to people, not to the product.Stories as the Original User InterfaceDesign AI around the way people already make sense of each other.Skin in the Game PricingPrice so users commit, not just sign up.Eyes to Eyes Go-to-MarketFind first customers by sitting with them in person.Trajectory Over NumberEarly on, judge the trend, not the snapshot.
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