Framework
Eyes to Eyes Go-to-Market
Find first customers by sitting with them in person.
How it works
- 1Sit with real users in the places they live and gather.
- 2Trust purchases over compliments.
- 3Look for the light bulb moments: being understood in a mother tongue, getting an unexpected question, hearing your own story read back.
Hear it on the podcast
The Humane AI Playbook for Founders Building Consumer AIListen to the episodeMore from this episode
The Humane AI Incentive TestBuild for connection to people, not to the product.Stories as the Original User InterfaceDesign AI around the way people already make sense of each other.Skin in the Game PricingPrice so users commit, not just sign up.Hold the ProductExperience your product as a customer before you market it.Trajectory Over NumberEarly on, judge the trend, not the snapshot.
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More frameworks for Go-to-Market & Sales
Borrow a Giant's DistributionPartner with incumbents instead of fighting for every seat.Team Pain Over Company PainSolve one team’s real problem, not the C-suite’s abstract one.The Individual-First PivotRemove the two-person adoption bottleneck.Apply, Don't BuyMake the offer selective by asking people to apply.The Dirty Hands TestAsk where the user's hands physically are before you design the interface.The Off-Ramp LadderWhy timing an offer matters more than its size.