Framework
Trajectory Over Number
Early on, judge the trend, not the snapshot.
How it works
- 1At the early stage, watch whether CAC and growth are improving, not just where they sit today.
- 2Accept slightly negative unit economics only while the trend is moving the right way.
Hear it on the podcast
The Humane AI Playbook for Founders Building Consumer AIListen to the episodeMore from this episode
The Humane AI Incentive TestBuild for connection to people, not to the product.Stories as the Original User InterfaceDesign AI around the way people already make sense of each other.Skin in the Game PricingPrice so users commit, not just sign up.Hold the ProductExperience your product as a customer before you market it.Eyes to Eyes Go-to-MarketFind first customers by sitting with them in person.
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