Framework
The Two Saga Business Models
Two ways Saga monetizes its character agents: a usage package or revenue share on agent-attributable sales.
How it works
- 1Monthly package covering text messages plus voice and video minutes
- 2Revenue share averaging 50% of agent-attributable sales
Hear it on the podcast
Synthetic Relationships, FTWListen to the episodeMore from this episode
The Synthetic Relationship FrameworkTrain agents on the lore, history, and personality of an existing IP, then deploy them at scale to turn advertising into one-to-one relationships.The Saga User Acquisition PlaybookCrawl social platforms for users matching the core demographic, then warm and convert them through character-led conversation.The Compelling Agent TestThe bar that separates a real character agent from a chatbot: personality holds up under stress and pulls users into the community.
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