Definition
Network Effect
When a product becomes more valuable as more people use it. Wedding guests becoming future Relivable customers is a textbook example.
From the episode “The Searchable Life: When Memories Get a Database”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
MNP LinkA measurement and attribution link used to track conversions back to a specific source.Multi-threadingBuilding relationships with several people at one target account, not just one.Net dollar retention (NDR)A metric showing revenue growth from existing customers. Incognia's was 180% last year — meaning customers collectively spent 80% more year over year.Net Revenue Retention (NRR)A SaaS metric measuring how much existing customers grow (or shrink) over time. Above 100 percent means customers are expanding faster than churning. EvoluteIQ runs above 120 percent.NewsjackingAdding your perspective to a high-traffic post or trending news story to ride its existing attention. Legitimate when the take is genuinely useful; hollow when it's just a keyword grab.NPS (Net Promoter Score)A customer loyalty metric. Levelheaded reports a score of 70.OmnichannelA unified customer experience across store, web, email, SMS, and WhatsApp.One-to-Many vs One-to-OneThe shift from broadcast advertising to individualized engagement.