Definition
MNP Link
A measurement and attribution link used to track conversions back to a specific source.
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Related terms in Growth, Sales & Marketing
MAU pricingMonthly active user pricing. Sleep.ai's core API revenue model.Meaning-Layer ProductA product category that competes on emotional, relational, or existential value rather than time savings or feature count. Meaning-layer products are not comparison-shopped the same way utility products are — the value is specific, personal, and not fungible. Deep Gem Interactive's generative music for grief and relationships is a meaning-layer product.Meta Ads LibraryMeta's public archive of running ads. Free competitor intelligence.Mixed-use crawlerA bot that blends search indexing, real-time agent retrieval, and model training. Cloudflare's September 15, 2026 default blocks these on ad-carrying pages.Multi-threadingBuilding relationships with several people at one target account, not just one.Net dollar retention (NDR)A metric showing revenue growth from existing customers. Incognia's was 180% last year — meaning customers collectively spent 80% more year over year.Net Revenue Retention (NRR)A SaaS metric measuring how much existing customers grow (or shrink) over time. Above 100 percent means customers are expanding faster than churning. EvoluteIQ runs above 120 percent.Network EffectWhen a product becomes more valuable as more people use it. Wedding guests becoming future Relivable customers is a textbook example.