Definition
NPS (Net Promoter Score)
A customer loyalty metric. Levelheaded reports a score of 70.
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Related terms in Growth, Sales & Marketing
Net dollar retention (NDR)A metric showing revenue growth from existing customers. Incognia's was 180% last year — meaning customers collectively spent 80% more year over year.Net Revenue Retention (NRR)A SaaS metric measuring how much existing customers grow (or shrink) over time. Above 100 percent means customers are expanding faster than churning. EvoluteIQ runs above 120 percent.Network EffectWhen a product becomes more valuable as more people use it. Wedding guests becoming future Relivable customers is a textbook example.NewsjackingAdding your perspective to a high-traffic post or trending news story to ride its existing attention. Legitimate when the take is genuinely useful; hollow when it's just a keyword grab.OmnichannelA unified customer experience across store, web, email, SMS, and WhatsApp.One-to-Many vs One-to-OneThe shift from broadcast advertising to individualized engagement.Opted-In LeadA prospect who has voluntarily submitted their contact information and agreed to be contacted, typically through a form submission. Distinct from cold calling, which is illegal for AI agents in all 50 US states.OTAOnline Travel Agency, like Booking.com, which takes 15 to 20 percent commission per booking.