Definition
Net dollar retention (NDR)
A metric showing revenue growth from existing customers. Incognia's was 180% last year — meaning customers collectively spent 80% more year over year.
From the episode “Your Face, Voice, and Data Are Fakeable. Here's What Isn't.”Hear it on the podcast1 episode
Learn the language of AI-native founders
Every week: the new terms, tools, and workflows founders are using, straight from the podcast.
Related terms in Growth, Sales & Marketing
Meta Ads LibraryMeta's public archive of running ads. Free competitor intelligence.Mixed-use crawlerA bot that blends search indexing, real-time agent retrieval, and model training. Cloudflare's September 15, 2026 default blocks these on ad-carrying pages.MNP LinkA measurement and attribution link used to track conversions back to a specific source.Multi-threadingBuilding relationships with several people at one target account, not just one.Net Revenue Retention (NRR)A SaaS metric measuring how much existing customers grow (or shrink) over time. Above 100 percent means customers are expanding faster than churning. EvoluteIQ runs above 120 percent.Network EffectWhen a product becomes more valuable as more people use it. Wedding guests becoming future Relivable customers is a textbook example.NewsjackingAdding your perspective to a high-traffic post or trending news story to ride its existing attention. Legitimate when the take is genuinely useful; hollow when it's just a keyword grab.NPS (Net Promoter Score)A customer loyalty metric. Levelheaded reports a score of 70.