Definition
Lead scoring
Ranking prospects by fit and intent.
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Interview protocolAI interviewers, styled after famous hosts, that question the creator to extract an authentic argument.IVR (Interactive Voice Response)The dreaded "press one, press two" phone menu that Collective Health is replacing with conversational AI.Keyword DifficultyA metric estimating how competitive a given search term is to rank for. Lower difficulty + higher volume is the content sweet spot for early-stage sites with limited domain authority.Lead magnetA free, useful thing (like a quiz) that brings in potential clients.LicensingSelling other companies the right to use your designs, versus manufacturing and selling the product yourself.LLM ReadabilityWhether a website or piece of content is structured in a way that AI systems can accurately parse, interpret, and cite — encompassing schema markup, FAQ structure, and content clarity.LLM SEOThe practice of optimizing content to be cited and surfaced by AI language models in their responses, distinct from traditional keyword-based Google SEO. Authoritative, well-structured content that earns Google trust tends to transfer to LLM citation — making early investment in content quality doubly valuable as search behavior shifts toward AI-generated answers.LTVLifetime value, the total revenue a customer generates over time.