Definition
Lead magnet
A free, useful thing (like a quiz) that brings in potential clients.
From the episode “I Built a $120K Business in 60 Minutes with Claude Code (Live, No Edits)”How founders on the podcast use it
A free asset offered in exchange for contact information.
The 10-Minute Morning Routine That Replaced an Entire Project Management StackHear it on the podcast2 episodes
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Related terms in Growth, Sales & Marketing
Interest GraphA social media algorithm that surfaces content based on what users care about, not just who they follow. LinkedIn's interest graph is why commenting on the right posts puts you in front of your ICP without a mutual connection required.Interview protocolAI interviewers, styled after famous hosts, that question the creator to extract an authentic argument.IVR (Interactive Voice Response)The dreaded "press one, press two" phone menu that Collective Health is replacing with conversational AI.Keyword DifficultyA metric estimating how competitive a given search term is to rank for. Lower difficulty + higher volume is the content sweet spot for early-stage sites with limited domain authority.LicensingSelling other companies the right to use your designs, versus manufacturing and selling the product yourself.LLM ReadabilityWhether a website or piece of content is structured in a way that AI systems can accurately parse, interpret, and cite — encompassing schema markup, FAQ structure, and content clarity.LLM SEOThe practice of optimizing content to be cited and surfaced by AI language models in their responses, distinct from traditional keyword-based Google SEO. Authoritative, well-structured content that earns Google trust tends to transfer to LLM citation — making early investment in content quality doubly valuable as search behavior shifts toward AI-generated answers.LTVLifetime value, the total revenue a customer generates over time.