Definition
IVR (Interactive Voice Response)
The dreaded "press one, press two" phone menu that Collective Health is replacing with conversational AI.
From the episode “800,000 Lives, 210 Engineers, One Bet: Inside Collective Health's AI Push”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
ICP Discovery SprintA post-launch research phase where a founder deliberately delays funnel optimization in order to identify the true ideal customer profile. Rather than marketing to the assumed audience, the founder watches for natural clustering in early adopter behavior - which segments retain, which share, which advocate without prompting. The sprint ends when the founder can articulate: 'These 10 specific people love this product for this specific reason.' Only then should positioning, copy, and acquisition be tuned. Medi's approach at Commitify exemplifies this: after Product Hunt traction, he watched for ADHD users, affirmation community members, and Gen Z voice-preference users before committing to any single ICP.Intent SignalingVisual or audio cues that communicate what a robot plans to do next.Interest GraphA social media algorithm that surfaces content based on what users care about, not just who they follow. LinkedIn's interest graph is why commenting on the right posts puts you in front of your ICP without a mutual connection required.Interview protocolAI interviewers, styled after famous hosts, that question the creator to extract an authentic argument.Keyword DifficultyA metric estimating how competitive a given search term is to rank for. Lower difficulty + higher volume is the content sweet spot for early-stage sites with limited domain authority.Lead magnetA free, useful thing (like a quiz) that brings in potential clients.LicensingSelling other companies the right to use your designs, versus manufacturing and selling the product yourself.LLM ReadabilityWhether a website or piece of content is structured in a way that AI systems can accurately parse, interpret, and cite — encompassing schema markup, FAQ structure, and content clarity.