Framework
The Scattered Seeds Doctrine
Jason's model for the disorienting middle of company building.
How it works
- 1Plant strategic seeds early, even when they look unrelated to each other.
- 2Hold the vision hard enough that you can tolerate the incoherence.
- 3Expect a phase where the seeds don't communicate and attention feels shredded.
- 4The test of a real strategy is whether the parts eventually reinforce each other, not whether they made sense on day one.
Hear it on the podcast
Two Purple Belts on Scaling Startups With AI, Stoicism, and Cold PlungesListen to the episodeMore from this episode
Live In The GrayThe healthier replacement for "never get comfortable."The Pressure Cooker LedgerHow raising your hand becomes an education.Interested And InterestingSourced from Jeremy Wrathall, founder of Cornish Lithium, via a prior episode.Stop Being The SystemThe Kindling Solutions thesis, straight from the business.The Mayan Village TestRyan's field-observed framework for durable demand.
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