Framework
Heart Over Head
The core thesis of the book and the operating principle underneath every other framework.
How it works
- 1Fear is the amygdala running scarcity software written over 300,000 years.
- 2Love is a choice made in the present, not a feeling that arrives.
- 3The most effective operators act from love for something rather than fear of losing something.
- 4Founder takeaway: audit whether your next hire, raise, or pivot is a move toward something or away from something.
Hear it on the podcast
The $9 Billion Warning Every Founder Scaling Past $1M Needs to HearListen to the episodeMore from this episode
The SuperfectaBrett's term for the four exponentially accelerating technologies he argues must be navigated together.The Program AuditBrett's model of the mind as a programmable computer.The Comparison MachineWhy nine figures never closes the loop.The Slow IncrementBrett's plank protocol, generalized.Journey Versus IntegrationBrett's framing for psychedelics, applicable to any peak experience including offsites and breakthrough strategy sessions.
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More frameworks for Founder Mindset
The Pressure Cooker LedgerHow raising your hand becomes an education.Live In The GrayThe healthier replacement for "never get comfortable."The Scattered Seeds DoctrineJason's model for the disorienting middle of company building.The Micro-Slip ProtocolRyan's working practice, and the one thing in this episode you can implement today with zero medicine involved.The Surrender GapWhy founders specifically struggle with this work.The Neuroplasticity WindowThe most actionable idea in the episode, and the one with the widest application.