Framework
The Repeatable Process Test
How she picked stationery over everything else.
How it works
- 1Light to ship. Does not perish. Easy to pack. Minimal to produce. Good margins.
- 2The point is not paper. The point is that she chose the business by its logistics before she chose it by its art.
Hear it on the podcast
Why Your AI-Designed Brand Is Invisible, and the 3-Step FixListen to the episodeMore from this episode
Digital DarwinismHer term, and her TEDx thesis.The Source®, Her Creative OSThe intelligence layer under the agency.The Brand Memory ProblemThe gap she built the company to close.Agency PlusHer own two-word category description.The FTE Side-By-SideThe investor artifact.The Technology AuditHer answer to what actually evolves well.Glow Up or Blow UpThe team operating principle.
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More frameworks for Finding & Validating Ideas
The Pirate TestSteve's model for early customers and early feedback.The Math of Human LikenessHer own term for sizing the market.The Laggard ArbitrageEveryone is racing to serve early adopters. Dan buys the other end of the curve.Ugly But UsefulThe founding validation test.The Mayan Village TestRyan's field-observed framework for durable demand.The Reframe QuestionThe single question that converted Brad from a frustrated patient into a founder.