Framework
The Perfect Use Case Filter
Filip's test for which jobs robotics should touch first.
How it works
- 1Reception works for robotics because it needs mimics, voice, and communication, not locomotion.
- 2Housekeeping, cooking, and maintenance stay human because dexterity is hard and energy is expensive.
- 3Pick the automation target where the physics is easy and the pain is acute.
Hear it on the podcast
How This AI Hospitality Agent Is Transforming Guest Communication Across 60 HotelsListen to the episodeMore from this episode
The First Touch BetFilip's prediction that guests may come to prefer AI as the first interaction, not a fallback.The 20 Percent AI RuleWhy Filip thinks the model is the least defensible part of the product.The Familiarity LadderWhy BE-A looks ordinary on purpose, and why the humanoid comes last.The Boredom ClockFilip's honest account of why he came out of retirement in three months.
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