Framework
The 20 Percent AI Rule
Why Filip thinks the model is the least defensible part of the product.
How it works
- 1Filip says AI is only 20 percent of the product.
- 2The other 80 percent is integrations: PMS, booking engines, spa systems, restaurant reservations.
- 3The moat is not the model, it is the plumbing.
- 4Stay model-agnostic (Azure OpenAI today, switchable tomorrow) so no single vendor or regulator can kill you.
Hear it on the podcast
How This AI Hospitality Agent Is Transforming Guest Communication Across 60 HotelsListen to the episodeMore from this episode
The First Touch BetFilip's prediction that guests may come to prefer AI as the first interaction, not a fallback.The Familiarity LadderWhy BE-A looks ordinary on purpose, and why the humanoid comes last.The Perfect Use Case FilterFilip's test for which jobs robotics should touch first.The Boredom ClockFilip's honest account of why he came out of retirement in three months.
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