Framework
Re-Baseline
Brad's mental protocol for founder despair.
How it works
- 1Name the catastrophe you're actually predicting. Say it out loud, then test it against reality.
- 2You will not be without a roof. You will not be without food. Recognize the fear as ego, not survival.
- 3Reframe: this is happening for me, not to me. What is it teaching?
- 4Sort ruthlessly into what you control and what you don't, then spend your limited time only on the first list.
Hear it on the podcast
He Sells Oxygen Systems Nationwide: The Zero-Funding Hardware PlaybookListen to the episodeMore from this episode
The Reframe QuestionThe single question that converted Brad from a frustrated patient into a founder.The Supply and Demand StackWhy oxygen plus exercise beats either one alone. Also a general model for stacking interventions.The Reinvestment LadderHow Brad financed a hardware company with no outside capital.The Elbow TestBrad's signal for when a side business becomes the business.The Channel LadderThe exact go-to-market sequence, in order, over roughly seven years.
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Journey Versus IntegrationBrett's framing for psychedelics, applicable to any peak experience including offsites and breakthrough strategy sessions.The Slow IncrementBrett's plank protocol, generalized.The Comparison MachineWhy nine figures never closes the loop.The Program AuditBrett's model of the mind as a programmable computer.Heart Over HeadThe core thesis of the book and the operating principle underneath every other framework.The Pressure Cooker LedgerHow raising your hand becomes an education.