Definition
Pattern interrupt
A message unusual enough that it stops a busy buyer in their tracks.
From the episode “The $18 Billion Backdoor: How One Aussie Founder Plans to Eat LinkedIn Alive”Hear it on the podcast1 episode
Learn the language of AI-native founders
Every week: the new terms, tools, and workflows founders are using, straight from the podcast.
Related terms in Growth, Sales & Marketing
Outcome-Based PricingA commercial model where the vendor is paid based on delivered business outcomes rather than seats, licenses, or usage. EvoluteIQ uses this as its primary commercial structure.Outcome-based servicesPricing engagements on a defined result rather than billable hours or headcount.Outcomes-based modelPricing tied to a delivered result rather than to tools, seats, or hours.P-Win (Probability of Win)The internal metric defense contractors use to decide whether to pursue an opportunity. Higher P-Win means more resources get allocated to the pursuit.Pay Per TransactionA pricing model in which users pay per use, per action, or per output rather than a recurring subscription. Cy advocates for more AI tools offering this model — many tools would see substantially higher adoption if users could pay $1–5 for a single use rather than committing to $20/month subscriptions that create guilt when underused. Better for casual or episodic use cases; harder to build investor narratives around than subscription ARR.Pay-Per-Minute PricingA pricing model for time-based expert services providing full transparency to both parties per unit of time consumed. Lowers friction for helpers to offer casual availability ('I've got 30 minutes, let me see what comes in') vs. committing to a full freelance engagement. Makes value exchange continuous and visible: both sides know the per-minute rate, the running total, and what's being paid for. Creates a market for brief high-value interventions (10–20 minute sessions) that hourly or project-based pricing structures don't accommodate.PDP (product detail page)Your individual product page. Matt's point is that the story on your PDP often does not match the story in your ads.Persona MappingIdentifying the target user, decision maker, pain points, and motivations.