Definition
gTLD
Generic top level domain. The .vet extension launched in 2014 through ICANN's new gTLD program and is open to anyone.
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Related terms in Growth, Sales & Marketing
Funnel HealthThe quality and conversion rate of users moving through awareness, activation, and retention. A key metric founders should prove before returning to investors — demonstrate the funnel works, then raise from traction rather than hypothesis.GEO (Generative Engine Optimization)Structuring content and semantic infrastructure so a brand becomes the answer AI systems surface. Galahad's product in this category is Grail.Go-to-market engineerA newer role applying AI and automation to traditional go-to-market work. Same job description as a GTM pro, plus the tooling.GSCGoogle Search Console, the tool for monitoring indexing, impressions, and clicks, including manual page indexing.GTM (Go to Market)The overall strategy for taking a product to customers.GTM EngineerA 2026 way of saying a technical, tool-stacking salesperson who builds repeatable revenue machines.GTN (Go-To-Network)The Swarm's category. Treating your collective network as a distinct go-to-market channel.HelpdeskSoftware that captures, routes, and resolves support requests from employees or customers. Unthread is one built natively inside Slack.