Definition
Funnel Health
The quality and conversion rate of users moving through awareness, activation, and retention. A key metric founders should prove before returning to investors — demonstrate the funnel works, then raise from traction rather than hypothesis.
From the episode “Social Media Is Killing Your Memories”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
Founder-Led MarketingWhen founders publicly build credibility through content and personal brand.Founder-led salesWhen the CEO is personally responsible for the bulk of revenue generation, common in early-stage companies before sales infrastructure is built.Free tier / Plus / ProClyde's pricing ladder, upgrading users through product usage.FreemiumA pricing model where a product is offered free at a basic tier with paid upgrades. Common for top-of-funnel acquisition but a leading cause of high churn in crowded AI tool markets.GEO (Generative Engine Optimization)Structuring content and semantic infrastructure so a brand becomes the answer AI systems surface. Galahad's product in this category is Grail.Go-to-market engineerA newer role applying AI and automation to traditional go-to-market work. Same job description as a GTM pro, plus the tooling.GSCGoogle Search Console, the tool for monitoring indexing, impressions, and clicks, including manual page indexing.gTLDGeneric top level domain. The .vet extension launched in 2014 through ICANN's new gTLD program and is open to anyone.