Definition
GSC
Google Search Console, the tool for monitoring indexing, impressions, and clicks, including manual page indexing.
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Related terms in Growth, Sales & Marketing
FreemiumA pricing model where a product is offered free at a basic tier with paid upgrades. Common for top-of-funnel acquisition but a leading cause of high churn in crowded AI tool markets.Funnel HealthThe quality and conversion rate of users moving through awareness, activation, and retention. A key metric founders should prove before returning to investors — demonstrate the funnel works, then raise from traction rather than hypothesis.GEO (Generative Engine Optimization)Structuring content and semantic infrastructure so a brand becomes the answer AI systems surface. Galahad's product in this category is Grail.Go-to-market engineerA newer role applying AI and automation to traditional go-to-market work. Same job description as a GTM pro, plus the tooling.gTLDGeneric top level domain. The .vet extension launched in 2014 through ICANN's new gTLD program and is open to anyone.GTM (Go to Market)The overall strategy for taking a product to customers.GTM EngineerA 2026 way of saying a technical, tool-stacking salesperson who builds repeatable revenue machines.GTN (Go-To-Network)The Swarm's category. Treating your collective network as a distinct go-to-market channel.