Definition
Follow vs No-Follow Links
Follow links pass SEO authority from the linking domain to the destination. No-follow links signal to crawlers that authority should not be transferred — used on sponsored content and untrusted sources.
From the episode “Is AI Slop Killing SEO? | From Zero to Indexed in Two Weeks: The Real SEO Timeline”Hear it on the podcast1 episode
Learn the language of AI-native founders
Every week: the new terms, tools, and workflows founders are using, straight from the podcast.
Related terms in Growth, Sales & Marketing
Exit-intent pop-upA message that appears when a visitor is about to leave a page.Fix PacksEmberos's term for the specific, strategic recommendations it generates to correct AI misrepresentation — ranging from FAQ creation to PR placements to YouTube video production.Flat-Rate Lead PricingA lead generation model where all vendors in a category pay the same fixed price per lead, regardless of company size or budget. Eliminates the bidding dynamics that bias results toward whoever spends most — preserving matchmaking integrity and ensuring recommendations are based on fit, not payment.FMCGFast-moving consumer goods. The packaged goods sector where Grobler spent two decades.Founder-Led DistributionWhen the founder is personally the distribution channel — leveraging their own network, content, community, or audience to drive growth, rather than relying on paid acquisition or a hired growth team.Founder-Led GTMA go-to-market strategy in which the founder is the primary public voice — doing podcasts, long-form content, and community building rather than delegating outbound to a sales team. Especially effective when domain credibility and authentic expertise are the primary differentiators.Founder-Led MarketingWhen founders publicly build credibility through content and personal brand.Founder-led salesWhen the CEO is personally responsible for the bulk of revenue generation, common in early-stage companies before sales infrastructure is built.