Definition
Fix Packs
Emberos's term for the specific, strategic recommendations it generates to correct AI misrepresentation — ranging from FAQ creation to PR placements to YouTube video production.
From the episode “The New SEO Is Happening Without You”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
EnshittificationThe gradual degradation of product and software quality over time as cost-cutting and feature bloat compound. Coined by Cory Doctorow, used here to describe the wave of vibe-coded tools that will break constantly.ESPEmail Service Provider.Event BlueprintA Partytrick template that gives the Secret Event Planner an end-to-end structure for a specific type of gathering, covering timeline, logistics, and moment design.Exit-intent pop-upA message that appears when a visitor is about to leave a page.Flat-Rate Lead PricingA lead generation model where all vendors in a category pay the same fixed price per lead, regardless of company size or budget. Eliminates the bidding dynamics that bias results toward whoever spends most — preserving matchmaking integrity and ensuring recommendations are based on fit, not payment.FMCGFast-moving consumer goods. The packaged goods sector where Grobler spent two decades.Follow vs No-Follow LinksFollow links pass SEO authority from the linking domain to the destination. No-follow links signal to crawlers that authority should not be transferred — used on sponsored content and untrusted sources.Founder-Led DistributionWhen the founder is personally the distribution channel — leveraging their own network, content, community, or audience to drive growth, rather than relying on paid acquisition or a hired growth team.