Definition
Exit-intent pop-up
A message that appears when a visitor is about to leave a page.
From the episode “I Built a $120K Business in 60 Minutes with Claude Code (Live, No Edits)”Hear it on the podcast1 episode
Learn the language of AI-native founders
Every week: the new terms, tools, and workflows founders are using, straight from the podcast.
Related terms in Growth, Sales & Marketing
Enrichment dataProfile, company, job-change, and signal data layered onto your records.EnshittificationThe gradual degradation of product and software quality over time as cost-cutting and feature bloat compound. Coined by Cory Doctorow, used here to describe the wave of vibe-coded tools that will break constantly.ESPEmail Service Provider.Event BlueprintA Partytrick template that gives the Secret Event Planner an end-to-end structure for a specific type of gathering, covering timeline, logistics, and moment design.Fix PacksEmberos's term for the specific, strategic recommendations it generates to correct AI misrepresentation — ranging from FAQ creation to PR placements to YouTube video production.Flat-Rate Lead PricingA lead generation model where all vendors in a category pay the same fixed price per lead, regardless of company size or budget. Eliminates the bidding dynamics that bias results toward whoever spends most — preserving matchmaking integrity and ensuring recommendations are based on fit, not payment.FMCGFast-moving consumer goods. The packaged goods sector where Grobler spent two decades.Follow vs No-Follow LinksFollow links pass SEO authority from the linking domain to the destination. No-follow links signal to crawlers that authority should not be transferred — used on sponsored content and untrusted sources.