Definition
Direct revenue
Bookings made straight with the hotel, bypassing OTA commissions.
From the episode “How This AI Hospitality Agent Is Transforming Guest Communication Across 60 Hotels”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
DACHGermany, Austria, and Switzerland.Deflection rateThe percentage of support requests resolved entirely by AI without escalation to a human — Unthread's primary north-star metric.Demand fulfillment life cycleThe full path from acquiring a customer through delivering the thing they bought, plus the internal functions supporting it.Digital NativeA generation that grew up with smartphone-quality cameras and expects AI-driven, personalized digital experiences as a baseline.Distribution as DefensibilityThe thesis that owning an audience or community is now more durable than owning proprietary code.Distribution Co-FounderA co-founding partner brought in specifically for their ability to reach and grow a customer base. A founding-level commitment to treating distribution as a first-class company function.Distribution MoatA competitive advantage built around the ability to reach customers, not the product itself. Increasingly critical as AI commoditizes building.Domain Authority (DA)A score from 1–100 measuring how credible Google considers your domain. Built through site age, backlinks, and onsite content density. Below 35, content is largely invisible to crawlers.