Definition
Domain Authority (DA)
A score from 1–100 measuring how credible Google considers your domain. Built through site age, backlinks, and onsite content density. Below 35, content is largely invisible to crawlers.
From the episode “Is AI Slop Killing SEO? | From Zero to Indexed in Two Weeks: The Real SEO Timeline”How founders on the podcast use it
A search engine metric reflecting the overall strength and trustworthiness of a website's backlink profile and content quality over time. Builds slowly and compounds — new websites rank poorly regardless of content quality. Cannot be shortcut, only accumulated. The foundation that determines how consistently a site ranks for competitive keywords across both Google and LLM-based search.
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Related terms in Growth, Sales & Marketing
Direct revenueBookings made straight with the hotel, bypassing OTA commissions.Distribution as DefensibilityThe thesis that owning an audience or community is now more durable than owning proprietary code.Distribution Co-FounderA co-founding partner brought in specifically for their ability to reach and grow a customer base. A founding-level commitment to treating distribution as a first-class company function.Distribution MoatA competitive advantage built around the ability to reach customers, not the product itself. Increasingly critical as AI commoditizes building.DTCDirect to consumer, selling straight to end users without intermediaries.Emotional RetentionCustomer loyalty rooted in shared emotional experiences rather than transactional utility.Enrichment dataProfile, company, job-change, and signal data layered onto your records.EnshittificationThe gradual degradation of product and software quality over time as cost-cutting and feature bloat compound. Coined by Cory Doctorow, used here to describe the wave of vibe-coded tools that will break constantly.