Definition
Digital Native
A generation that grew up with smartphone-quality cameras and expects AI-driven, personalized digital experiences as a baseline.
From the episode “The Searchable Life: When Memories Get a Database”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
Customer PullThe signal that users are actively seeking out and recommending a product rather than being pushed toward it through marketing or sales. Ali's target signal during pre-PMF iteration: sprint-on-sprint, are customers pulling the product out of your hands and telling five other people to use it? The presence of pull — not adoption driven by founder sales effort — is the leading indicator that product-market fit is being approached.DACHGermany, Austria, and Switzerland.Deflection rateThe percentage of support requests resolved entirely by AI without escalation to a human — Unthread's primary north-star metric.Demand fulfillment life cycleThe full path from acquiring a customer through delivering the thing they bought, plus the internal functions supporting it.Direct revenueBookings made straight with the hotel, bypassing OTA commissions.Distribution as DefensibilityThe thesis that owning an audience or community is now more durable than owning proprietary code.Distribution Co-FounderA co-founding partner brought in specifically for their ability to reach and grow a customer base. A founding-level commitment to treating distribution as a first-class company function.Distribution MoatA competitive advantage built around the ability to reach customers, not the product itself. Increasingly critical as AI commoditizes building.