Definition
CRM
Customer Relationship Management software; the system of record for customer data and interactions.
From the episode “35x More Profitable Than Marketing | JP Grace from Endear”Hear it on the podcast1 episode
Learn the language of AI-native founders
Every week: the new terms, tools, and workflows founders are using, straight from the podcast.
Related terms in Growth, Sales & Marketing
Content spineThe core argument of a piece, captured in the creator's own words, that all formats are built from.Creative fatigueWhen an ad's performance decays from overexposure. Cost per acquisition rising over consecutive days is the tell.Credibility MarketAn inverted prediction market where lenses compete against other lenses, generating a real-time signal of your judgment's value to allocators, employers, and clients.Critical mineralsMinerals essential to modern technology and defense where supply is at risk, including lithium, rare earths, tin, and tungsten.Crowdsourced Insight SignalThe emergent quality indicator produced when many users independently mark moments in content they find most valuable — and the aggregate frequency of those marks per content unit becomes a discovery layer. In Snipd, snip frequency per podcast episode is the signal: episodes with high snip density contain demonstrably more insight per minute than low-density episodes. This is fundamentally different from download counts (show-level popularity) or editorial recommendations (one person's opinion). It is episode-level, content-quality-driven, and derived directly from independent listener judgment about specific moments.CTA (call to action)The one thing you want a visitor to do next, like apply.CTV (Connected TV)Internet-connected television, the ad channel behind Tal's VFR.ai.Customer DiscoveryThe structured practice of interviewing potential customers to uncover their actual pain points, needs, and behaviors — without leading them toward your solution. The goal is to be surprised. If every interview confirms what you already believed, you were not asking challenging enough questions.