Definition
Creative fatigue
When an ad's performance decays from overexposure. Cost per acquisition rising over consecutive days is the tell.
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Consumption PricingA pricing model in which customers pay based on actual usage rather than seats or licenses. Forces the vendor to care about adoption velocity and ongoing engagement — because revenue scales with real usage, not contract value. When Knapsack moved to consumption pricing, time-to-value became the primary commercial driver: the faster a customer gets value, the faster they consume more, the faster revenue grows. Aligns vendor and customer incentives in a way seat-based pricing does not.Content derivativesThe many formats, short video, long post, thread, spun from one core idea.Content engineA system that publishes useful content on a schedule to attract clients.Content spineThe core argument of a piece, captured in the creator's own words, that all formats are built from.Credibility MarketAn inverted prediction market where lenses compete against other lenses, generating a real-time signal of your judgment's value to allocators, employers, and clients.Critical mineralsMinerals essential to modern technology and defense where supply is at risk, including lithium, rare earths, tin, and tungsten.CRMCustomer Relationship Management software; the system of record for customer data and interactions.Crowdsourced Insight SignalThe emergent quality indicator produced when many users independently mark moments in content they find most valuable — and the aggregate frequency of those marks per content unit becomes a discovery layer. In Snipd, snip frequency per podcast episode is the signal: episodes with high snip density contain demonstrably more insight per minute than low-density episodes. This is fundamentally different from download counts (show-level popularity) or editorial recommendations (one person's opinion). It is episode-level, content-quality-driven, and derived directly from independent listener judgment about specific moments.