Definition
CAC (customer acquisition cost)
Customer acquisition cost, what you spend to win one customer.
From the episode “The Humane AI Playbook for Founders Building Consumer AI”How founders on the podcast use it
What it costs to buy one customer. Doubling checkout conversion halves it without spending another cent on ads.
$7,500 AI Team Replacing an Entire Growth DepartmentHear it on the podcast2 episodes
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Related terms in Growth, Sales & Marketing
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