Definition

Building in Public

A founder and startup growth strategy in which a company shares its product development, business metrics, strategic thinking, and operational learnings openly - typically on social platforms like LinkedIn, X (formerly Twitter), or in public forums. The strategy serves multiple purposes simultaneously: it builds brand recognition ahead of the sales cycle, creates community around the founder's perspective, generates inbound leads from buyers who self-select based on resonance with the shared thinking, and establishes the founder as an authoritative voice in their category. Dan Bladen credits Kadence's LinkedIn presence with enabling enterprise deals that would have been inaccessible through cold outreach - including replacing a 10-year competitor in nine weeks after the buyer had been following Kadence's content.