Framework
Two Motion Go To Market
CoVet runs bottoms up and top down in parallel rather than sequencing them.
How it works
- 1Independent vet motion: classic sales reps, self serve trial, low friction.
- 2Enterprise motion: consolidating groups that want one standard across many clinics.
- 3The industry's consolidation trend makes the enterprise motion structurally advantaged.
- 4Product quality is the wedge in both, because enterprise buyers are shopping for the best tool their vets will actually adopt.
Hear it on the podcast
From Apple To Animals: The Pivot That Built A 6-Continent AI Company In 30 MonthsListen to the episodeMore from this episode
The Two Hour DividendCoVet's core claim is not a feature, it is a unit of returned time. What makes it durable is that the company does not prescribe how the time gets spent.Right Model, Right TaskYannick's answer to model selection is an internal routing layer, not a vendor bet.Highest Standard DefaultRather than mapping the minimum compliance requirement per market, CoVet built to the ceiling once.Seed StrappingThe capital philosophy Ryan names and Yannick confirms.Habit Before HireThe student program is a distribution strategy dressed as generosity.Ugly But UsefulThe founding validation test.
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More frameworks for Go-to-Market & Sales
Interested And InterestingSourced from Jeremy Wrathall, founder of Cornish Lithium, via a prior episode.The Channel LadderThe exact go-to-market sequence, in order, over roughly seven years.The Headless BrainDon't sell your customer more stuff. Make the stuff they already bought work.Build With, Not ForThe partnership motion Mike is actively running instead of traditional agency billing.The Five Barrier AuditMadar's framing for why screening adoption stalls, useful for any founder in a category where the product exists and nobody uses it.The Acquisition-Led Cold StartHow Gruve solved the enterprise cold-start problem.