Framework
The Acquisition-Led Cold Start
How Gruve solved the enterprise cold-start problem.
How it works
- 1Enterprise sales cycles punish new logos with no history.
- 2Acquiring a services business imports talent, partnerships, and existing customers simultaneously.
- 3The acquired founders become co-builders when they also want to transform with AI.
- 4Relationships, word of mouth, published technical work, and partner-led motion carry it from there.
Hear it on the podcast
Tokenomics Will Wreck Your Margins: The AI Model Routing Workflow That Cuts SpendListen to the episodeMore from this episode
The Intelligence BoundaryTarun's term for the undefined line between the data you hand a model and the understanding it derives from it.The Hybrid Routing ModelTarun's prescription for where each workload should actually run.The Tokenomics TestWhy cost per token is the wrong number to watch.The Investor-Subsidized BillWhy today's AI pricing isn't the real number.The Time and Materials TrapWhy paying by the hour stretches the work to fill the meter.Twice Is EnoughTarun's personal rule for risk and mistakes.Energy Abundance Over AI AbundanceTarun's reframe of what AI's promised abundance actually depends on.
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More frameworks for Go-to-Market & Sales
Build With, Not ForThe partnership motion Mike is actively running instead of traditional agency billing.The Headless BrainDon't sell your customer more stuff. Make the stuff they already bought work.The Channel LadderThe exact go-to-market sequence, in order, over roughly seven years.Interested And InterestingSourced from Jeremy Wrathall, founder of Cornish Lithium, via a prior episode.Habit Before HireThe student program is a distribution strategy dressed as generosity.Two Motion Go To MarketCoVet runs bottoms up and top down in parallel rather than sequencing them.