Framework
The Reactivation Play
Your CRM has a goldmine of opted-in leads who went cold. AI voice can restart those conversations at scale.
How it works
- 1Export every opted-in lead in your CRM who never converted.
- 2Segment by recency and inquiry type for maximum relevance in the opener.
- 3Build a personalized AI voice sequence that references the prospect's original inquiry.
- 4Only contact opted-in leads — cold calling with AI agents is illegal in all 50 US states.
- 5One client ran this play: 13,000 calls per month, 650 meetings in 90 days, $400K in saved headcount.
Hear it on the podcast
The AI That Accepted a Coffee Date: Will Del Principe on Speed, Voice Agents, and the Future of SalesListen to the episodeMore from this episode
Speed to LeadThe first company to contact a warm lead wins. Almost always. Response time measured in seconds, not hours.High Consideration B2CNot every business fits AI voice agents. Target the verticals where the psychology and economics work together.Training the Agent on Your VoiceFeed your best sales calls into the agent's knowledge base. The result is a version of you that scales infinitely.The GTM Ladder for AI AgenciesA blueprint for building an AI automation business from scratch to a million-dollar run rate.
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