Framework
The Oura Path
Own one device and one habit completely before chasing every buyer.
How it works
- 1Pick one device, one counter, one household, and own that surface completely.
- 2Say no to the enterprise inbound early, even when hospitals and the NHS are knocking.
- 3Price for ubiquity rather than margin while you are still establishing the category.
- 4Let the category name itself through consumer familiarity, then sell into institutions from a position of strength.
Hear it on the podcast
Scaling a Hardware Startup with Zero VC IntrosListen to the episodeMore from this episode
The Dirty Hands TestAsk where the user's hands physically are before you design the interface.Error Stacking MathSmall, repeated inaccuracies compound into one big miss, not zero.Kickstarter as Demand ProofLet backers fund the proof a VC would have asked for anyway.Plastic Is AlivePrototype materials lie about how production parts will behave.Adherence Over AccuracyA rough number logged daily beats a precise one logged never.
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