Framework

The Moat Has Moved

Ask what about your company takes years to build, not weeks. That is your moat.

How it works

  1. 1List your competitive advantages. If any can be replicated in a week with AI tools, cross them off.
  2. 2Real moats in 2025: proprietary or pre-digital data sets, founder network, deep channel access, vertical domain expertise.
  3. 3Ask: what in our business takes years to build? That is the moat. Everything else is table stakes.

Hear it on the podcast

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