Framework

The Agentic Shift

Build the product that makes the user forget they are using a product.

How it works

  1. 1Design for disappearance: the winning product makes the task vanish entirely.
  2. 2Ask: does our product require the user to think about using it? If yes, simplify.
  3. 3Build on workflow automation and vertical AI that works in the background.
  4. 4Silent, invisible value delivery is the design target — not chatbot visibility.

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