Framework
The 10–15% Content Rule
Blog content is only 10–15% of your SEO success. Plug great content into a broken site and it underperforms regardless.
How it works
- 1Site health — load times, 4xx errors, mobile responsiveness — carries the remaining 85–90%.
- 2Fix technical site issues before investing in content volume.
- 3A fast, crawlable, mobile-optimized site amplifies every piece of content you produce.
- 4Content without site health is a great speaker in a room with no microphone.
- 5Run a free technical audit before increasing your content budget.
Hear it on the podcast
Is AI Slop Killing SEO? | From Zero to Indexed in Two Weeks: The Real SEO TimelineListen to the episodeMore from this episode
The Domain Authority Threshold FrameworkBelow DA 35, Google is ghosting you. Above it, content gets discovered automatically. Understand the threshold before you spend a dollar on content.The Earned Backlink HierarchyNot all backlinks are equal. Earn them in the right order or Google penalizes you for gaming the system.The Three-Hour vs Three-Minute Content TestAI compresses three hours of content work into three minutes. Founders expect three-hour results from three-minute effort. The math doesn't work.The High-Ranking Blog Post ChecklistFive non-negotiables every post needs before it has a chance to rank — in Google or in LLMs.
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