Framework
Signal Collapse
The markers we used to assess intelligence, discipline, and competence are dissolving. Build for what cannot be simulated.
How it works
- 1Audit your own signals: what do you use to demonstrate credibility? Are those signals still meaningful?
- 2As AI commoditizes IQ-level output, demonstrate character through what cannot be faked: judgment, taste, track record, lived experience.
- 3For hiring: rethink which credentials and outputs actually indicate capability — adjust your evaluation criteria.
- 4For positioning: show investors and customers the things that cannot be generated — unique POV, proprietary insight, domain depth.
- 5The harder question: how do you prove something real about yourself when the signals are gone?
Hear it on the podcast
When IQ Becomes a CommodityListen to the episodeMore from this episode
The Defensibility Score Is CollapsingThe assumption that capital buys sustainable technological moats is no longer reliable. Run the audit honestly.The New Moat TrinityThree defensibility strategies that survive the collapse of the technology moat: community, proprietary data, and brand.The Conviction-Coachability MatrixYou need both axes high simultaneously. Conviction without coachability is a bulldozer. Coachability without conviction is a follower.Knowing Your Business ColdNot memorized answers — intuitive mastery. Your numbers and logic come out of you the way a craftsman talks about their trade.
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