Framework
Knowing Your Business Cold
Not memorized answers — intuitive mastery. Your numbers and logic come out of you the way a craftsman talks about their trade.
How it works
- 1Drill every number until it lives in your gut: margins, CAC, LTV, churn, TAM, unit economics.
- 2Prepare for questions you have never been asked, not just the ones you have.
- 3Practice with someone who will genuinely push back — not someone who will validate you.
- 4It is okay to say 'I don't know' once or twice. Zero times and ten times are both red flags.
- 5Goal: no question surprises you. Every answer emerges the way a craftsman talks about their trade.
Hear it on the podcast
When IQ Becomes a CommodityListen to the episodeMore from this episode
The Defensibility Score Is CollapsingThe assumption that capital buys sustainable technological moats is no longer reliable. Run the audit honestly.The New Moat TrinityThree defensibility strategies that survive the collapse of the technology moat: community, proprietary data, and brand.The Conviction-Coachability MatrixYou need both axes high simultaneously. Conviction without coachability is a bulldozer. Coachability without conviction is a follower.Signal CollapseThe markers we used to assess intelligence, discipline, and competence are dissolving. Build for what cannot be simulated.
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