Framework
Before, During, After
Cece's timeline for where founders actually get blindsided in a deal.
How it works
- 1Before: negotiate earn-out terms knowing how life looks post-acquisition.
- 2During: expect 18 to 36 months of burnout and sacrifice, plan for depletion.
- 3After: the issues you never examined surface all at once.
- 4Nothing feels broken before the exit, which is exactly why nobody fixes it.
Hear it on the podcast
The $50 Million Exit Trap Nobody Warns Founders AboutListen to the episodeMore from this episode
The Emotional Exit PlanCece's case for building an identity exit plan alongside the financial one.The Confucian Self-Cultivation LadderThe order of operations Cece thinks most founders run backward.The Sleep-at-Night PortfolioCece's personal-not-formulaic approach to post-exit risk allocation.Energy Is the AssetCece's reframe for whatever label gets put on founders who run hot.
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