Hatter

What it is

Hatter is a Generative Engine Optimization (GEO) platform that helps brands appear in AI-generated search results, not just traditional Google rankings. As search behavior shifts toward LLMs and AI overviews, visibility in those systems requires different tactics than classical SEO. Hatter monitors your brand's presence across AI search surfaces, identifies gaps, and prescribes fixes.

Who it's for

Founders and marketers who understand that their next customer might find them through ChatGPT or Gemini rather than a Google search — and want a systematic way to show up there.

Why it's better

• •GEO is a genuinely new discipline — brands optimizing for it now build a lead that will be nearly impossible to close later.
• •Most SEO tools are built for the world that existed before AI search — Hatter is built for where search is going.
• •Monitors AI visibility across multiple LLM surfaces simultaneously.
• •Prescribes specific content and structural changes that improve AI citation rates.
• •Structured FAQ content is a known signal for AI search engines — Hatter makes sure yours is working.