Definition
UA (user acquisition)
The paid and organic motion of getting new users. Dan reframes M&A as a UA channel.
From the episode “The Consent Economy”How founders on the podcast use it
The marketing function of finding and converting new customers.
Synthetic Relationships, FTWHear it on the podcast2 episodes
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Related terms in Growth, Sales & Marketing
Trojan Horse StrategyA go-to-market approach where a company enters through a smaller, accessible institution — such as nursing schools — to eventually reach the larger, harder-to-penetrate end market, such as health systems.Trust BrokeringThe practice of building credibility with an audience through radical transparency, personal accountability, and consistent human presence — increasingly rare and valuable as AI-generated content floods every channel.Try before you buyWearing or visually previewing items before purchasing.Two-pronged sales motionSuki's structure of selling the reference app to health systems while licensing the underlying platform to other healthcare technology companies.UGCUser-generated content, often expanding or modifying an existing IP.Usage-Based PricingA billing model where customers pay for what they actually consume rather than a flat subscription fee, calculated per API call, per token, per query, or per unit of output. Mitchell Jones frames usage-based pricing as the natural fit for agentic workloads: an AI agent's consumption is variable and event-driven, not predictable enough for a subscription commitment. The model also changes adoption dynamics — usage-based products have no upfront friction, which lowers conversion barriers for agent-to-service transactions where no human is making a purchase decision.Utilization rateHow often inventory is actually rented, used to decide what to stock.Value ladderingA technique that reveals what someone truly prioritizes by forcing choices between options of equal face value.