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Related terms in Growth, Sales & Marketing
Transparent Cost-Plus PricingA pricing model in which the service provider explicitly shows the cost breakdown to the client, including what goes to the underlying supplier or worker and what is the provider's margin. In offshore staffing, transparent cost-plus means the client's invoice separates the employee's take-home salary from the management fee. The alternative - opaque flat-rate pricing - creates incentives for providers to compress employee compensation without the client's knowledge, a practice sometimes called reverse tendering. Nicolas built Penbrothers on the transparent model from inception because opaque pricing in staffing creates misaligned incentives that ultimately harm the workers being placed.TribeA close community connected by shared moments and meaning.Trojan Horse StrategyA go-to-market approach where a company enters through a smaller, accessible institution — such as nursing schools — to eventually reach the larger, harder-to-penetrate end market, such as health systems.Trust BrokeringThe practice of building credibility with an audience through radical transparency, personal accountability, and consistent human presence — increasingly rare and valuable as AI-generated content floods every channel.Two-pronged sales motionSuki's structure of selling the reference app to health systems while licensing the underlying platform to other healthcare technology companies.UA (user acquisition)The paid and organic motion of getting new users. Dan reframes M&A as a UA channel.UGCUser-generated content, often expanding or modifying an existing IP.Usage-Based PricingA billing model where customers pay for what they actually consume rather than a flat subscription fee, calculated per API call, per token, per query, or per unit of output. Mitchell Jones frames usage-based pricing as the natural fit for agentic workloads: an AI agent's consumption is variable and event-driven, not predictable enough for a subscription commitment. The model also changes adoption dynamics — usage-based products have no upfront friction, which lowers conversion barriers for agent-to-service transactions where no human is making a purchase decision.