Definition
MCP connector
Integration layer that pipes CRM data such as Salesforce or HubSpot into an LLM.
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Related terms in Agents & Automation
llms.txt and agents.mdFiles on your site that tell AI agents who you are and how to interact with your catalog. Shopify now ships defaults for both.Long-horizon agentsAgents that run continuously over extended periods rather than completing single tasks.Machine-readable inventoryA continuously updated agent list that software can query.MCP (Model Context Protocol)A standard that lets AI assistants connect to tools and data sources.MCP integrationsModel Context Protocol connections that let AI systems talk to the tools a company already runs, so you can automate without replacing legacy software.MCP ServerModel Context Protocol server - a standardized interface that allows AI agents to programmatically query tools and data sources. Bruin exposes its analyst capabilities as an MCP server so other agents can query it directly.Modular PersonalityAn agent architecture where individual traits can be edited without retraining the whole model.Monitoring agentA secondary AI that evaluates the primary AI's responses in real time to catch unsafe or off-scope outputs.