Definition

The Infinite Game

Simon Sinek's strategic framework (from the book of the same name): in infinite games, there is no defined end state, no declared winner, and no timeframe. Participants can enter and exit. The goal is not to win but to perpetuate play — to stay in the game. Companies playing an infinite game don't optimize for current-cycle conditions; they build capabilities and cultures that outlast political, economic, and competitive cycles. Eugene applies this explicitly to Softheon's 25-year operation through multiple administrations: the mission to provide affordable healthcare access is infinite; each administration's policy shifts are finite events that don't change the underlying game.

From the episode “10 Million Americans: Healthcare Behind the Scenes”

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10 Million Americans: Healthcare Behind the Scenes

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