Definition
Good Friction
Deliberate design resistance that forces users to have skin in the game, improving output quality and creating accountability signals.
From the episode “The Real IP Is How You Think”Hear it on the podcast1 episode
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Related terms in Product & Engineering
Git WorktreesA Git feature that allows multiple working copies of the same repository to exist simultaneously on the filesystem, each checked out to a different branch. In AI-native development, worktrees enable parallel agent execution: separate agents work on separate requirements within the same codebase simultaneously, each on its own branch, without interfering with each other. Tyler describes worktrees as 'magic' for velocity — you're not waiting for one task to complete before starting the next. When all branches pass testing, they merge sequentially. Worktrees transform sequential agent workflows into parallel pipelines.GitHub Sync (Two-Way)A Bloom pro feature that connects a Bloom project to a GitHub repository. Code changes made in Bloom push to the repo; changes made in external tools like Cursor or Claude Code pull back into Bloom.God fileA bloated code file with too much logic that gums up a codebase.Golden pathwayThe shortest route a user takes through your product to the moment of value and revenue.GPU (Graphics Processing Unit)A chip built to run many calculations in parallel. Originally made for graphics, it is now the workhorse for training and running AI.GPU orchestration / hot-swappingLoading and releasing models in GPU memory on demand, which is how one platform keeps tens of thousands of models online at once.Hardware EnclaveA physically isolated memory region built into modern CPUs (implemented as TPM chips, Apple Secure Enclave, Android Strongbox, etc.) that cannot be accessed by the operating system, applications, or external software. Keys and secrets stored in a hardware enclave can be used to sign operations but cannot be read out - even a compromised OS cannot extract them. Every modern laptop, phone, and most connected devices ship with a hardware enclave; CPU manufacturers added them primarily for mobile payments (tap-to-pay) and secure boot. Beyond Identity uses hardware enclaves to store device-bound credentials for authentication. For AI builders: any agent credential or API token not stored in an enclave is theoretically extractable by malware, a compromised dependency, or a developer machine breach.HCI (Human-Computer Interaction)The study and design of how people use and interact with computers and software.