Definition
Feedback loop
Customer reviews that continually refine future recommendations.
From the episode “The Self-Driving Car of Men's Fashion”Hear it on the podcast1 episode
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Related terms in Product & Engineering
ExpoAn open-source framework built on React Native that allows developers to write one codebase and deploy to iOS, Android, and web simultaneously. Bloom uses Expo as its front-end foundation.Factory resetWiping a device to default settings, which generates new device identifiers and lets fraudsters dodge detection blocks. Now takes about 30 seconds on an iPhone.FDE (Forward Deployed Engineer)An engineer embedded with a client to build custom, configured solutions on site. The model was popularized by Palantir.FEAFinite Element Analysis — simulating how a design behaves physically under stress, heat, or pressure by dividing it into small elements and solving equations across each one.Feeder databaseA source table that collects raw inputs, such as news, transcripts, or captured ideas, before processing begins.FHIR (Fast Healthcare Interoperability Resources)The HL7 data standard that lets third-party apps pull patient records out of EHR systems like Epic. Savva was built on top of this standard, and Stephen's previous company Protocol First was the first FHIR app approved for FDA clinical trial submissions.Forward Deployed EngineeringAn enterprise go-to-market model in which engineers are embedded directly with the customer post-sale to accelerate implementation, drive adoption, and establish time-to-value. Knapsack adopted this model after discovering that enterprise clients were stalling 4–6 months after signing — not because the product didn't work but because implementation required internal IT resources the customer hadn't budgeted. Forward deployment removes that friction by making the vendor's engineers the implementation team.Fragmented DataScattered photos, chats, and media stored across platforms without structure.