Definition
Factory reset
Wiping a device to default settings, which generates new device identifiers and lets fraudsters dodge detection blocks. Now takes about 30 seconds on an iPhone.
From the episode “Your Face, Voice, and Data Are Fakeable. Here's What Isn't.”Hear it on the podcast1 episode
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Related terms in Product & Engineering
Epic / Milestone / TaskDescending units of work — epics are big features, milestones are subfeatures with user stories and success metrics, tasks are small scoped changes.ERPEnterprise resource planning software that runs core operations such as finance and supply chain.ETL PipelineExtract, Transform, Load - a data engineering pattern describing the three-step process of (1) extracting data from source systems, (2) transforming it into a consistent, clean format, and (3) loading it into a destination system for analysis or use. ETL is the foundational workflow of enterprise data infrastructure and has been central to data engineering since the 1970s. Modern AI ETL pipelines extend the traditional pattern by using AI models in the transformation step to process unstructured inputs - documents, images, audio - that traditional ETL could not handle. Mehul Shah's background includes building AWS Glue, Amazon's flagship ETL service, and OpenSearch, a distributed search and analytics engine built on Elasticsearch.ExpoAn open-source framework built on React Native that allows developers to write one codebase and deploy to iOS, Android, and web simultaneously. Bloom uses Expo as its front-end foundation.FDE (Forward Deployed Engineer)An engineer embedded with a client to build custom, configured solutions on site. The model was popularized by Palantir.FEAFinite Element Analysis — simulating how a design behaves physically under stress, heat, or pressure by dividing it into small elements and solving equations across each one.Feedback loopCustomer reviews that continually refine future recommendations.Feeder databaseA source table that collects raw inputs, such as news, transcripts, or captured ideas, before processing begins.