Definition
Enrichment
Adding data like title, company size, and contact info to a lead record.
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Related terms in Growth, Sales & Marketing
Distribution MoatA competitive advantage built around the ability to reach customers, not the product itself. Increasingly critical as AI commoditizes building.Domain Authority (DA)A score from 1–100 measuring how credible Google considers your domain. Built through site age, backlinks, and onsite content density. Below 35, content is largely invisible to crawlers.DTCDirect to consumer, selling straight to end users without intermediaries.Emotional RetentionCustomer loyalty rooted in shared emotional experiences rather than transactional utility.Enrichment dataProfile, company, job-change, and signal data layered onto your records.EnshittificationThe gradual degradation of product and software quality over time as cost-cutting and feature bloat compound. Coined by Cory Doctorow, used here to describe the wave of vibe-coded tools that will break constantly.ESPEmail Service Provider.Event BlueprintA Partytrick template that gives the Secret Event Planner an end-to-end structure for a specific type of gathering, covering timeline, logistics, and moment design.